SEO vs GEO: Is Traditional Search Engine Optimization Dead?
For over two decades, digital marketing followed a predictable playbook. If you wanted your business to be found, you optimized your website for Google. You researched keywords, placed them carefully in headings, built backlinks, and hoped to rank in the coveted top three blue links on the search results page. Today, that playbook is fracturing. With the rise of AI-powered search tools, conversational bots, and answer engines like ChatGPT, Gemini, and Perplexity, the way people find information has fundamentally shifted. Users are no longer just looking for a list of